The Client

A leading running shoe brand understands that a seamless online shopping experience is crucial for today's customers. However, their current search and product pages leave room for improvement. To address this we leveraged valuable user insights. By incorporating user feedback and behavior data, this guided the revamp of online search and product pages.

Problem

The current search and product pages are not meeting user needs. Customers struggle to find the right shoes due to a lack of intuitive search filters, limited product information, and unclear visuals. This lead to a frustrating shopping experience, wasted time, and potentially missed sales for the brand.

Solution

We leveraged user data and feedback to craft a data-driven experience. This includes revamping search filters based on running style and shoe features, enriching product pages with detailed descriptions and visuals, and implementing a "shoe finder" intake form. By empowering customers to find the perfect shoes with ease, we transformed the shopping experience and boosted brand loyalty.

The result

Our data-driven revamp of the brand's search and product pages paid off. User-friendly filters based on running style led to a dramatic increase in finding desired shoes on the first try. Customers felt empowered by the informative product pages (detailed descriptions, high-quality visuals) resulting in fewer returns.