HomeSkillet

Desirability Testing Shapes Real Estate Agent Platform

marketing website for user 
funnel

The Client

This isn't just any automated platform - it's built for real estate agents to continue engagement after the home sale. Through user testing, we identified key pain points and designed features that streamline communication and automate tasks.

Problem

Juggling closings and open houses leaves real estate agents with little time to nurture past client relationships. This can lead to missed opportunities, as satisfied clients are a goldmine for referrals and repeat business. An automated engagement platform steps in to bridge this gap. By sending personalized messages, managing automated tasks like birthday greetings and market updates, the platform frees up agents' time while keeping their name top-of-mind with past clients.

Solution

This innovative real estate agent platform tackles the challenge of referral and repeat business. Through in-depth user testing with real estate professionals, the platform was meticulously crafted to streamline their workflow while fostering lasting client relationships. Imagine automated, personalized emails that keep your name relevant without demanding your precious time. Birthday greetings, market updates, and other automated features nurture continued connections, transforming past clients into a network of loyal advocates.

User Flow Experiment

homeskillet graphic
homeskillet mobile graphic

MVP Design

go to market plan

The result

We tested desirability with real estate agents to create the ultimate platform for them by continuously testing features and functionality. A go to market strategy was created to guide the team all the way through MVP to product launch. The platform aims to build lasting connections, turning past clients into loyal advocates – all thanks to this automated platform.

What’s next?

hoka user experience design

Hoka

Incorporating valuable user insights to create a revamped online search and product pages to deliver a more intuitive and satisfying shopping experience.

Traverse insurance coverage

Traverse

Revolutionizing insurance with a new product tailored to the flexible lifestyles and financial priorities of millennials.

I'm always looking to partner with innovative minds. Let me know if you'd like to discuss a potential collaboration.

Let’s design your app
menu arrow